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連鎖經營概況

 

河北省(sheng)(sheng)農業生產資(zi)(zi)(zi)(zi)料集團有限公司十分(fen)重視(shi)市場營銷網(wang)絡(luo)(luo)建(jian)(jian)(jian)設(she)(she) , 充(chong)分(fen)利用(yong)供銷社內外資(zi)(zi)(zi)(zi)源,用(yong)現代流(liu)通方(fang)式改(gai)造(zao)(zao)傳(chuan)統(tong)經(jing)營網(wang)絡(luo)(luo),大力(li)發展(zhan)農資(zi)(zi)(zi)(zi)連(lian)(lian)鎖(suo)(suo)經(jing)營。自1998年開始在全省(sheng)(sheng)及周(zhou)邊省(sheng)(sheng)份(fen)組建(jian)(jian)(jian)分(fen)公司,2002年發展(zhan)縣鄉(xiang)(xiang)(xiang)分(fen)銷網(wang)點(dian), 2005年啟動以(yi)“河北農資(zi)(zi)(zi)(zi)豐澤苑”為(wei)統(tong)一(yi)品牌的農資(zi)(zi)(zi)(zi)連(lian)(lian)鎖(suo)(suo)經(jing)營網(wang)絡(luo)(luo)工程,通過大力(li)實施農資(zi)(zi)(zi)(zi)配(pei)送(song)中(zhong)心建(jian)(jian)(jian)設(she)(she)、終端網(wang)絡(luo)(luo)體(ti)(ti)系升級改(gai)造(zao)(zao)建(jian)(jian)(jian)設(she)(she)、農化(hua)服(fu)務(wu)體(ti)(ti)系建(jian)(jian)(jian)設(she)(she)和農資(zi)(zi)(zi)(zi)信(xin)息(xi)服(fu)務(wu)體(ti)(ti)系建(jian)(jian)(jian)設(she)(she),已經(jing)構建(jian)(jian)(jian)起以(yi)省(sheng)(sheng)農資(zi)(zi)(zi)(zi)公司為(wei)龍頭(tou),以(yi)區域配(pei)送(song)中(zhong)心為(wei)骨干,以(yi)縣市分(fen)銷中(zhong)心為(wei)依托(tuo),以(yi)鄉(xiang)(xiang)(xiang)村(cun)農資(zi)(zi)(zi)(zi)連(lian)(lian)鎖(suo)(suo)店(dian)為(wei)基礎,覆蓋全省(sheng)(sheng)、輻射周(zhou)邊、上下貫(guan)通、流(liu)通有序的現代農資(zi)(zi)(zi)(zi)經(jing)營服(fu)務(wu)網(wang)絡(luo)(luo)體(ti)(ti)系。目前(qian),區域配(pei)送(song)中(zhong)心16個,縣級分(fen)銷(配(pei)送(song))中(zhong)心156個,鄉(xiang)(xiang)(xiang)村(cun)加盟(直營)店(dian)3000多家。  

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